Specialist: gaining customer loyalty, the most important of which is management and marketing, and lastly is prices
Business development specialist, Abdullah bin Ali Al-Saad, reviewed several proposals that he considered successful means of gaining customer sympathy. They are exposed to the administrative, marketing, behavioral, and financial aspects. He stressed that these proposals come in the process of operating the facility, and not within the establishment. Therefore, correct operation facilitates winning over customers.
Al-Saad said in a meeting organized by the Asharqia Chamber represented by the Entrepreneurship Incubator in the Chamber Tower on Sunday evening, June 11, 2023, under the title "Secrets of Attracting Customers to Repeat Purchase" that the first measures that should not be overlooked are the centrality of customer satisfaction, regardless of whether he is right or not, and in If he is satisfied, he will repeat the visit, and the selling goal will be achieved. Therefore, the beginning is with the seller and the benefit is for him. He explained that clients are of different types, as there are clients: “loyal, potential, and missing clients,” stressing that losing any client means some loss, and the matter needs to be dealt with.
And the second point - according to the lecturer - is that retaining customers comes through "successful marketing", which goes through several stages: first identification, then planning, then implementation and correction, comes to the development process, and during the process, it does not prevent repetition, but the repetition of the process in all Stages is a successful step for successful marketing.
He believes that gaining customer loyalty comes from several parties or aspects in any institution, the administrative aspect comes in (43.2%), then the marketing aspect (37.8%), the behavioral aspect (13.5%), and the financial aspect comes in last place (5.4%).
In this regard, he affirms that management means in its contents: “transparency, organization, commitment to time and service, product quality, after-sales services, speed of response” and so on. As for the marketing aspect, which comes second in importance, includes updating offers and reducing procedures. Additional services, gift giving, offers for repeat purchases, etc.
As for the behavioral aspect, the lecturer defined it as credibility, dealing, showing friendliness, and avoiding deceptive promises, while the financial element was represented in prices and patience to pay.
